Understanding and Communicating
With a New Generation



Understanding and communicating
With new generation

Cavalieri Retail addresses the gencult issue by providing consultancy and corporate training.


At a time when culture and technology are inextricably intertwined, Cavalieri Retail has embarked on an important mission: to explore how different generations deal with this technological and digital revolution. We are aware that our daily habits and behaviour are profoundly influenced by the evolution of the digital world and the ever-increasing ubiquity of technology in our lives.

Our main objective is to clarify the deeper meaning of GenCult. This generational culture, characterised by a strong dependence on technology, a rapid adoption of new social media platforms and a constant connection to the digital world, represents a significant transformation in contemporary society.

GenCult is more than just a label; it is a mirror reflecting the ways in which people interact with the world around them

In the course of this exploration, we intend to highlight the details and nuances that make up GenCult. We want to understand how this unique generation perceives consumerism, interpersonal relationships, creativity and social responsibility. We would also like to understand how GenCult influences purchase choices, brand values and market evolution.

Through in-depth research and data analysis, we aim to offer a comprehensive view of GenCult to help companies better understand these generations and adapt to their changing needs. Furthermore, we hope that this exploration will promote an open dialogue between different generations, contributing to a deeper mutual understanding and a more inclusive digital world.

Cavalieri Retail affronta il tema gencult fornendo consulenza

Generational Topics

Central themes in the new generations of consumers and workers.

The new generations are profoundly redefining the economic and social landscape. Digital and multimedia technology, concern for the environment, social equity, the advent of eCommerce and flexibility in work are among the central themes driving their choices. These young people are known to be more aware of global issues, demanding responsible and sustainable companies and employers. Their influence is shaping the way companies operate and how labour relations are structured in today’s world.

GenCult Observatory

Modern generational phenomena

Modern generational phenomena represent a complex intersection of technology, culture and society. Different generations, such as the Millennials and Generation Z, are redefining social norms, consumption patterns and the world of work in different ways than before, which are very incisive and rooted in their values.


The term ‘job hopping’ refers to the practice of frequently changing jobs or moving from one employer to another in a short period of time. An individual who is considered a ‘job hopper’ often changes job positions, moving from one company to another rather than remaining in a single job for a long time.


Participants in this trend share the moment of resignation in various forms, either through ‘virtual’ communications on platforms such as Zoom, or through the physical delivery of resignation letters. Sharing these moments is seen as a way to deal with unhappiness at work in a creative and fun way.

The motivation behind this trend is partly explained by the fact that young people are digital natives used to sharing the significant moments of their lives on social media.

at Work

This is behaviour in which employees are physically present in the workplace, but work to the minimum necessary, avoiding full commitment to their tasks. This attitude may result from various factors, including fear of losing one’s job, lack of motivation or lack of job satisfaction. In the context of ‘GenCult’ or generational culture, it could also be analysed in light of the specific characteristics and trends of the generation involved, such as Generation Y (millennials) or Generation Z.


Basic data
of research

How many people are happy with the current work-life balance and to which generations do they belong?


on gen z


on Millennials

& Burn Out

Basic data
of research

How many people claim to feel stressed most of the time or have gone into burnout because of too much workload and to which generations do they belong?


on gen z
and the Millennials

The new phenomenon is the
‘Recession of Talents’

Companies that do not understand the new generation’s need for flexibility
risk losing their best talents.

Training needed
to understand the evolution of retail

Cavalieri Retail addresses the gencult issue by providing strategic consulting and corporate training.

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