{"id":12966,"date":"2023-06-15T12:52:22","date_gmt":"2023-06-15T12:52:22","guid":{"rendered":"https:\/\/cavalieriretail.com\/case_studies\/kocca\/"},"modified":"2024-02-22T13:32:45","modified_gmt":"2024-02-22T13:32:45","slug":"kocca","status":"publish","type":"case_studies","link":"https:\/\/cavalieriretail.com\/en\/case_studies\/kocca\/","title":{"rendered":"Kocca"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b40dd8f4 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><h2 class=\"w-post-elm post_custom_field us_custom_d616c493 type_text IF_casehistory_titolo_progetto color_link_inherit\"><span class=\"w-post-elm-value\">Train Kocca figures to build a characterized and effective customer experience<\/span><\/h2><div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container  has_bg_color\"><div class=\"vc_column-inner us_custom_6da380b4 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_558ec5ca\"><div class=\"wpb_wrapper\"><p><strong>CLIENT: <\/strong> KOCCA<\/p>\n<p><strong>SERVICES: <\/strong> Building the customer experience.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_314de97a height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_60e9caca us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;PERFORMANCE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%7D&#8221;]<div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_dc660f66 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b4c0c321\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"1200\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>hours of overall content consumed<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b4c0c321\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-18.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-18.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-18-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"6\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>specific coaching focuses for store managers<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b4c0c321\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-19.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-19.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-19-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"+ \">+ <\/span><span class=\"w-counter-value-part type_number\" data-final=\"40\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"%\">%<\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>conversion rate compared to the previous one<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-3 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b4c0c321\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-20.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-20.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-20-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"68\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>people trained in 24 webinars<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_47474b22 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;ANALYSIS AND PLANNING&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%7D&#8221;]<div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_carousel layout_1136 items_5\" id=\"us_grid_1\" style=\"--items:5;--gap:0.8rem;\"><style>.layout_1136 .w-grid-item-h{}.layout_1136 .usg_post_title_1{text-transform:uppercase!important;padding-top:2%!important;padding-bottom:2%!important;background:var(--color-alt-content-overlay)!important}<\/style><div class=\"w-grid-list owl-carousel valign_middle dotstyle_circle navstyle_13 navpos_outside owl-responsive-2000 with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;\">\t<div class=\"w-grid-item type_term term-1408 term-analysis-report-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">analysis report<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1394 term-assistance-pills-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">assistance pills<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1386 term-assistance-pills-emotional-video-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">assistance pills &#8211; emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1412 term-behavior-assessment-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">behavior assessment<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1392 term-behavioral-intelligence-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">behavioral intelligence<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1427 term-coaching-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">coaching<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1397 term-communication-system-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">communication system<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1389 term-competence-check ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1381 term-competence-check-leadership-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence check &#8211; leadership check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1377 term-competence-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1406 term-concept-store-and-layout-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">concept store and layout<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1410 term-custom-platform-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">custom platform<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1416 term-customer-experience-analysis-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer experience analysis<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1379 term-customer-relationship-management-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer relationship management<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1400 term-customer-research-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer research<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1398 term-display-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">display model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1423 term-driving-forces-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">driving forces<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1396 term-economics-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">economics<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1382 term-economics-sales-processes-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">economics &#8211; sales processes<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1384 term-educational-events-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">educational events<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1420 term-emotional-video-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1428 term-engagement-approach-and-processes-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">engagement approach and processes<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1380 term-focus-group-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">focus group<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1411 term-gamification-learning-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">gamification learning<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1426 term-geomarketing-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">geomarketing<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1401 term-in-store-customer-behavior-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">in-store customer behavior<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1407 term-key-people-survey-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">key people survey<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1403 term-kpi-dashboard-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">kpi dashboard<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1414 term-leadership-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">leadership check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1421 term-leadership-check-competence-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">leadership check &#8211; competence check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1425 term-live-shopping-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">live shopping<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1388 term-live-training-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">live training<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1387 term-mystery-shopping-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">mystery shopping<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1422 term-networking-partnership-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">networking &amp; partnership<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1391 term-process-standard-operations-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">process &amp; standard operations<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1418 term-retail-book-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail book<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1378 term-retail-map-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail map<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1417 term-retail-tour-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail tour<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1390 term-sales-ceremony-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales ceremony<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1409 term-sales-engineering-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales engineering<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1376 term-sales-performances-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales performances<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1404 term-sales-strategy-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales strategy<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1395 term-selling-integration-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">selling integration<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1413 term-service-and-customer-experience-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">service and customer experience model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1399 term-store-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1402 term-store-observation-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store observation<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1419 term-store-operation-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store operation<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1393 term-storytelling-tools-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">storytelling tools<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1383 term-talent-executive-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">talent executive<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1415 term-team-building-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">team building<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1424 term-tutorial-emotional-video ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">tutorial-emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1405 term-visual-merchandising-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">visual merchandising<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1385 term-windows-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">windows model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Next&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;601&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:2,&quot;loop&quot;:true,&quot;nav&quot;:true,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:3,&quot;loop&quot;:true,&quot;nav&quot;:true,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:5,&quot;autoplay&quot;:true,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}},&quot;template_vars&quot;:{&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-tabs layout_ver navwidth_auto navpos_left style_simple switch_hover has_scrolling remove_indents\" style=\"--sections-title-size:max( 1.7rem,1.7vw )\"><div class=\"w-tabs-list items_2 align_none\" style=\"font-family:var(--h1-font-family);text-transform:uppercase;\"><div class=\"w-tabs-list-h\"><button class=\"w-tabs-item active defined-active\" aria-controls=\"content-n352\" aria-expanded=\"true\"><span class=\"w-tabs-item-title\">OBJECTIVE OF THE PROJECT<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-x89f\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">SOLUTION<\/span><\/button><\/div><\/div><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"n352\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-n352\" aria-expanded=\"true\"><h3 class=\"w-tabs-section-title\">OBJECTIVE OF THE PROJECT<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_07162cbc\" id=\"content-n352\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_845683a9 via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_custom_field type_text IF_casehistory_obiettivo progetto color_link_inherit\"><p>Building a Kocca customer experience capable of being effective, characterizing it and making it unique.<\/p>\n<\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icon_Thun-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icon_Thun-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icon_Thun-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icon_Thun.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"x89f\"><button class=\"w-tabs-section-header\" aria-controls=\"content-x89f\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">SOLUTION<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_07162cbc\" id=\"content-x89f\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_845683a9 via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_custom_field type_text IF_casehistory_solutions color_link_inherit\"><p>To understand the state of the current Kocca customer experience, we carried out mystery shopping activities, in which the sellers, unaware that the business was taking note, served surveyors who, in the meantime, were taking note of every detail of the service and the store, evaluating it.<\/p>\n<p>Once the results of the activity were known, two training models were prepared aimed at two different types of figures: the sales assistant and the store manager.<\/p>\n<p>The training took place by alternating webinars, online coaching moments and days aimed at store managers.<\/p>\n<p>For the store assistants, content linked to the redesign of the customer experience was prepared, but it was not limited to this: the trained people were able to see the outputs of the incognito purchasing activity, reworked in a qualitative manner.<\/p>\n<p>Online coaching sessions parallel to the webinars and two days of training have been prepared for managers, allowing them to follow a specific path to be able to apply the new customer experience model in store, even after training. Effective communication and the exchange of information with the company allowed these experiences to be implemented effectively.<\/p>\n<p>Another focus was placed on practicality, in fact, in the follow-up phase. The fine-tuning processes were carried out in the form of in-store coaching and on-the-job training activities to verify the correct application of the model.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fdcab3db height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f550d514\"><div class=\"wpb_wrapper\"><section class=\"l-section wpb_row us_custom_3fa38d33 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;YOU MIGHT BE INTERESTED&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"w-grid type_grid layout_967 cols_3 with_css_animation ratio_1x1\" id=\"us_grid_2\" style=\"--columns:3;--gap:0rem;--item-ratio:1;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_2{--columns:1!important}}@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_967 .w-grid-item-h{}.layout_967 .usg_post_title_1{color:var(--color-header-middle-bg)!important;text-align:left!important;text-transform:uppercase!important;text-shadow:0 1px 6px rgba(0,0,0,0.70)!important}.layout_967 .usg_vwrapper_1{padding-left:4%!important;padding-top:2%!important}.layout_967 .usg_btn_1{color:white!important;text-align:right!important;position:absolute!important;bottom:10px!important;right:10px!important;z-index:100!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13739 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills-emotional-video case_history_categoria-behavioral-intelligence case_history_categoria-coaching case_history_categoria-communication-system case_history_categoria-competenze-check case_history_categoria-customer-experience-analysis case_history_categoria-educational-events case_history_categoria-engagement-approach-and-processes case_history_categoria-gamification-learning case_history_categoria-live-training\" data-id=\"13739\" style=\"animation-delay:0s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-492387248-1024x683.jpg) center center\/cover no-repeat;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\" class=\"w-grid-item-anchor\" aria-label=\"IVECO: IL MARKETING \u00c8 SCIENZA\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h3 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">IVECO: IL MARKETING \u00c8 SCIENZA<\/h3><\/div><a class=\"w-btn us-btn-style_15 usg_btn_1 has_text_color icon_atleft text_none\" aria-label=\"Button\" href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\"><i class=\"fas fa-arrow-right\"><\/i><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13738 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills case_history_categoria-custom-platform case_history_categoria-emotional-video case_history_categoria-gamification-learning case_history_categoria-kpi-dashboard case_history_categoria-live-training\" data-id=\"13738\" style=\"animation-delay:0.1s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-925115248-1024x640.jpg) center center\/cover no-repeat;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/brother-italia\/\" class=\"w-grid-item-anchor\" aria-label=\"Brother Italia\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h3 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Brother Italia<\/h3><\/div><a class=\"w-btn us-btn-style_15 usg_btn_1 has_text_color icon_atleft text_none\" aria-label=\"Button\" href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/brother-italia\/\"><i class=\"fas fa-arrow-right\"><\/i><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13279 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-behavior-assessment\" data-id=\"13279\" 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