{"id":13739,"date":"2024-12-04T15:07:27","date_gmt":"2024-12-04T15:07:27","guid":{"rendered":"https:\/\/cavalieriretail.com\/?post_type=case_studies&#038;p=13739"},"modified":"2024-12-04T15:08:21","modified_gmt":"2024-12-04T15:08:21","slug":"iveco-2","status":"publish","type":"case_studies","link":"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/","title":{"rendered":"IVECO: IL MARKETING \u00c8 SCIENZA"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b40dd8f4 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><h2 class=\"w-post-elm post_custom_field us_custom_d616c493 type_text IF_casehistory_titolo_progetto color_link_inherit\"><span class=\"w-post-elm-value\">IVECO<\/span><\/h2><div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container  has_bg_color\"><div class=\"vc_column-inner us_custom_6da380b4 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"wpb_text_column us_custom_558ec5ca\"><div class=\"wpb_wrapper\"><p><strong>CLIENTE:<\/strong> IVECO<\/p>\n<p><strong>SERVIZI:<\/strong> Erogazione di quattro webinar<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_314de97a height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_60e9caca us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;PERFORMANCE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%7D&#8221;]<div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_dc660f66 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/icone-mancanti-02.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/icone-mancanti-02.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/icone-mancanti-02-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"80\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>partecipanti<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"4\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>anni di continuit\u00e0 cliente<\/p>\n<\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-image us_custom_dcf5c9d2 has_height align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png\" class=\"attachment-full size-full\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/Icons-17-150x150.png 150w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><div class=\"w-counter us_custom_ff16c32f color_text align_center has_font_size\" data-duration=\"2\"><div class=\"w-counter-value\"><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><span class=\"w-counter-value-part type_number\" data-final=\"15\">0<\/span><span class=\"w-counter-value-part type_text\" data-final=\"\"><\/span><\/div><\/div><div class=\"wpb_text_column us_custom_eb849559\"><div class=\"wpb_wrapper\"><p>ore di formazione<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_47474b22 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;ANALISI E PROGETTAZIONE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%7D&#8221;]<div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_carousel layout_1136 items_5\" id=\"us_grid_1\" style=\"--items:5;--gap:0.8rem;\"><style>.layout_1136 .w-grid-item-h{}.layout_1136 .usg_post_title_1{text-transform:uppercase!important;padding-top:2%!important;padding-bottom:2%!important;background:var(--color-alt-content-overlay)!important}<\/style><div class=\"w-grid-list owl-carousel valign_middle dotstyle_circle navstyle_13 navpos_outside owl-responsive-2000 with_arrows\" style=\"--transition-duration:350ms;--arrows-size:1.5rem;\">\t<div class=\"w-grid-item type_term term-1408 term-analysis-report-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">analysis report<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1394 term-assistance-pills-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">assistance pills<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1386 term-assistance-pills-emotional-video-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">assistance pills &#8211; emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1412 term-behavior-assessment-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">behavior assessment<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1392 term-behavioral-intelligence-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">behavioral intelligence<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1427 term-coaching-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">coaching<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1397 term-communication-system-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">communication system<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1389 term-competence-check ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1381 term-competence-check-leadership-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence check &#8211; leadership check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1377 term-competence-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">competence model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1406 term-concept-store-and-layout-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">concept store and layout<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1410 term-custom-platform-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">custom platform<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1416 term-customer-experience-analysis-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer experience analysis<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1379 term-customer-relationship-management-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer relationship management<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1400 term-customer-research-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">customer research<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1398 term-display-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">display model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1423 term-driving-forces-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">driving forces<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1396 term-economics-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">economics<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1382 term-economics-sales-processes-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">economics &#8211; sales processes<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1384 term-educational-events-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">educational events<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1420 term-emotional-video-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1428 term-engagement-approach-and-processes-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">engagement approach and processes<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1380 term-focus-group-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">focus group<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1411 term-gamification-learning-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">gamification learning<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1426 term-geomarketing-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">geomarketing<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1401 term-in-store-customer-behavior-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">in-store customer behavior<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1407 term-key-people-survey-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">key people survey<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1403 term-kpi-dashboard-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">kpi dashboard<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1414 term-leadership-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">leadership check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1421 term-leadership-check-competence-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">leadership check &#8211; competence check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1425 term-live-shopping-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">live shopping<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1388 term-live-training-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">live training<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1387 term-mystery-shopping-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">mystery shopping<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1422 term-networking-partnership-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">networking &amp; partnership<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1391 term-process-standard-operations-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">process &amp; standard operations<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1418 term-retail-book-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail book<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1378 term-retail-map-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail map<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1417 term-retail-tour-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">retail tour<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1390 term-sales-ceremony-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales ceremony<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1409 term-sales-engineering-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales engineering<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1376 term-sales-performances-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales performances<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1404 term-sales-strategy-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">sales strategy<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1395 term-selling-integration-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">selling integration<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1413 term-service-and-customer-experience-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">service and customer experience model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1399 term-store-check-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store check<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1402 term-store-observation-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store observation<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1419 term-store-operation-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">store operation<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1393 term-storytelling-tools-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">storytelling tools<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1383 term-talent-executive-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">talent executive<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1415 term-team-building-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">team building<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1424 term-tutorial-emotional-video ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">tutorial-emotional video<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1405 term-visual-merchandising-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">visual merchandising<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n\t<div class=\"w-grid-item type_term term-1385 term-windows-model-en ratio_1x1\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<h4 class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">windows model<\/h4>\t\t<\/div>\r\n\t\t\t<\/div>\r\n<\/div>\t<div class=\"w-grid-json hidden\" onclick='return {&quot;carousel_settings&quot;:{&quot;aria_labels&quot;:{&quot;prev&quot;:&quot;Previous&quot;,&quot;next&quot;:&quot;Next&quot;},&quot;autoplayContinual&quot;:false,&quot;autoplayHoverPause&quot;:false,&quot;autoplayTimeout&quot;:3000,&quot;autoWidth&quot;:false,&quot;smartSpeed&quot;:350,&quot;margin&quot;:0,&quot;mouseDrag&quot;:true,&quot;rtl&quot;:false,&quot;slideBy&quot;:&quot;1&quot;,&quot;touchDrag&quot;:true,&quot;slideTransition&quot;:&quot;&quot;,&quot;responsive&quot;:{&quot;0&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:1,&quot;loop&quot;:true,&quot;nav&quot;:false,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;601&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:2,&quot;loop&quot;:true,&quot;nav&quot;:true,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1025&quot;:{&quot;autoHeight&quot;:false,&quot;autoplay&quot;:true,&quot;autoWidth&quot;:false,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;items&quot;:3,&quot;loop&quot;:true,&quot;nav&quot;:true,&quot;stagePadding&quot;:0,&quot;slideBy&quot;:&quot;1&quot;},&quot;1381&quot;:{&quot;items&quot;:5,&quot;autoplay&quot;:true,&quot;center&quot;:false,&quot;dots&quot;:false,&quot;nav&quot;:true,&quot;autoHeight&quot;:false,&quot;autoWidth&quot;:false,&quot;loop&quot;:true,&quot;stagePadding&quot;:0}}},&quot;template_vars&quot;:{&quot;lang&quot;:&quot;en&quot;}}'><\/div>\r\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_64c38ea8 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-tabs layout_ver navwidth_auto navpos_left style_simple switch_hover has_scrolling remove_indents\" style=\"--sections-title-size:max( 1.7rem,1.7vw )\"><div class=\"w-tabs-list items_2 align_none\" style=\"font-family:var(--h1-font-family);text-transform:uppercase;\"><div class=\"w-tabs-list-h\"><button class=\"w-tabs-item active defined-active\" aria-controls=\"content-ne54\" aria-expanded=\"true\"><span class=\"w-tabs-item-title\">OBIETTIVO DEL PROGETTO<\/span><\/button><button class=\"w-tabs-item\" aria-controls=\"content-p33f\" aria-expanded=\"false\"><span class=\"w-tabs-item-title\">SOLUTION<\/span><\/button><\/div><\/div><div class=\"w-tabs-sections titles-align_none icon_chevron cpos_right\"><div class=\"w-tabs-section active\" id=\"ne54\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-ne54\" aria-expanded=\"true\"><h3 class=\"w-tabs-section-title\">OBIETTIVO DEL PROGETTO<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_07162cbc\" id=\"content-ne54\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_845683a9 via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_custom_field type_text IF_casehistory_obiettivo progetto color_link_inherit\"><p style=\"font-weight: 400;\">Supportare i responsabili marketing delle concessionarie Iveco Italia nello sviluppo di competenze avanzate in ambito brand identity, social media e intelligenza artificiale, promuovendo una visione integrata e scientifica del marketing per rafforzare la presenza del brand sul mercato.<\/p>\n<p>&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"p33f\"><button class=\"w-tabs-section-header\" aria-controls=\"content-p33f\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">SOLUTION<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_07162cbc\" id=\"content-p33f\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row us_custom_845683a9 via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-post-elm post_custom_field type_text IF_casehistory_solutions color_link_inherit\"><p style=\"font-weight: 400;\">Abbiamo progettato e realizzato il ciclo di webinar &#8220;Il Marketing \u00e8 Scienza&#8221;, un percorso formativo innovativo dedicato ai responsabili marketing delle concessionarie Iveco Italia. Il programma \u00e8 stato ideato per affrontare in modo approfondito tre aree strategiche: la costruzione e il consolidamento della brand identity, l\u2019ottimizzazione delle strategie sui social media e l\u2019applicazione pratica dell\u2019intelligenza artificiale nel marketing.<\/p>\n<p style=\"font-weight: 400;\">Ogni sessione \u00e8 stata concepita come un mix di teoria e pratica, con l\u2019obiettivo di fornire strumenti operativi immediatamente applicabili. I partecipanti hanno avuto accesso a contenuti esclusivi e case study rilevanti, grazie all\u2019intervento di esperti del settore e key speaker interni all\u2019azienda. Abbiamo inoltre sviluppato momenti interattivi per favorire il confronto e la condivisione di best practice tra le concessionarie.<\/p>\n<p style=\"font-weight: 400;\">Attraverso questo ciclo di webinar, i responsabili marketing hanno potuto acquisire una visione scientifica e data-driven del marketing, migliorando la loro capacit\u00e0 di interpretare i dati e trasformarli in strategie efficaci. Il programma ha anche permesso di esplorare le potenzialit\u00e0 dell\u2019intelligenza artificiale, fornendo ai partecipanti gli strumenti necessari per implementare soluzioni innovative nelle loro attivit\u00e0 quotidiane.<\/p>\n<p style=\"font-weight: 400;\">L\u2019obiettivo finale \u00e8 stato quello di consolidare una rete di professionisti allineati e competenti, in grado di valorizzare il brand Iveco e garantire un vantaggio competitivo sostenibile sul mercato.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fdcab3db height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f550d514\"><div class=\"wpb_wrapper\"><section class=\"l-section wpb_row us_custom_3fa38d33 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;YOU MIGHT BE INTERESTED&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"w-grid type_grid layout_967 cols_3 with_css_animation ratio_1x1\" id=\"us_grid_2\" style=\"--columns:3;--gap:0rem;--item-ratio:1;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_2{--columns:1!important}}@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_967 .w-grid-item-h{}.layout_967 .usg_post_title_1{color:var(--color-header-middle-bg)!important;text-align:left!important;text-transform:uppercase!important;text-shadow:0 1px 6px rgba(0,0,0,0.70)!important}.layout_967 .usg_vwrapper_1{padding-left:4%!important;padding-top:2%!important}.layout_967 .usg_btn_1{color:white!important;text-align:right!important;position:absolute!important;bottom:10px!important;right:10px!important;z-index:100!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13739 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills-emotional-video case_history_categoria-behavioral-intelligence case_history_categoria-coaching case_history_categoria-communication-system case_history_categoria-competenze-check case_history_categoria-customer-experience-analysis case_history_categoria-educational-events case_history_categoria-engagement-approach-and-processes case_history_categoria-gamification-learning case_history_categoria-live-training\" data-id=\"13739\" style=\"animation-delay:0s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-492387248-1024x683.jpg) center center\/cover no-repeat;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\" class=\"w-grid-item-anchor\" aria-label=\"IVECO: IL MARKETING \u00c8 SCIENZA\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h3 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">IVECO: IL MARKETING \u00c8 SCIENZA<\/h3><\/div><a class=\"w-btn us-btn-style_15 usg_btn_1 has_text_color icon_atleft text_none\" aria-label=\"Button\" href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\"><i class=\"fas fa-arrow-right\"><\/i><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13738 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills case_history_categoria-custom-platform case_history_categoria-emotional-video case_history_categoria-gamification-learning case_history_categoria-kpi-dashboard case_history_categoria-live-training\" data-id=\"13738\" style=\"animation-delay:0.1s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-925115248-1024x640.jpg) center center\/cover no-repeat;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/brother-italia\/\" class=\"w-grid-item-anchor\" aria-label=\"Brother Italia\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h3 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">Brother Italia<\/h3><\/div><a class=\"w-btn us-btn-style_15 usg_btn_1 has_text_color icon_atleft text_none\" aria-label=\"Button\" href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/brother-italia\/\"><i class=\"fas 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