{"id":8139,"date":"2017-11-02T15:18:11","date_gmt":"2017-11-02T15:18:11","guid":{"rendered":"http:\/\/www.cavalieriretail.com\/?p=874"},"modified":"2017-11-02T15:18:11","modified_gmt":"2017-11-02T15:18:11","slug":"tre-domande-per-lecommerce","status":"publish","type":"cretail","link":"https:\/\/cavalieriretail.com\/en\/cretail\/tre-domande-per-lecommerce\/","title":{"rendered":"Tre domande per l\u2019eCommerce"},"content":{"rendered":"<div><\/div>\n<h5>Tre domande scottanti sul tema e-commerce marketing<\/h5>\n<p>Da qui al 2020, vedremo l\u2019impatto reale che la tecnologia dell\u2019Intelligenza Artificiale (IA) avr\u00e0 sul mercato del commercio digitale. Gartner prevede che entro quella data, il 30% della crescita del fatturato nel commercio digitale sar\u00e0 attribuibile alle tecnologie dell\u2019intelligenza artificiale, mentre almeno il 60% delle aziende del settore utilizzer\u00e0 questa tecnologia. A oggi i marketer che operano nel commercio digitale considerano l\u2019IA uno strumento prezioso per supportare nuove discipline di marketing come la personalizzazione, l\u2019offerta predittiva e la ricerca vocale, che richiedono l\u2019analisi di una montagna di dati e l\u2019estrapolazione di preziosi insight. Alberto Torre, managing director Criteo Italia risponde a tre domande per capire dove e come la tecnologia IA nell\u2019ambito marketing, pu\u00f2 avere il maggior impatto per il venditore di oggi.<\/p>\n<p class=\"expresscurate_source\">See full story on <cite><a href=\"http:\/\/www.pubblicitaitalia.it\/2017110294669\/digital\/tre-domande-scottanti-sullia-nellaffrontare-lecommerce-marketing\" target=\"_blank\" rel=\"noopener\">Tre domande scottanti sull\u2019IA nell\u2019affrontare l\u2019eCommerce Marketing | Pubblicit\u00e0 Italia<\/a><\/cite><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Secondo Gartner, da qui al 2020, vedremo l\u2019impatto reale che la tecnologia dell\u2019Intelligenza Artificiale (IA) avr\u00e0 sul mercato del commercio digitale. Un ruolo importante avr\u00e0 l&#8217;IA<\/p>\n","protected":false},"author":82,"featured_media":6916,"template":"","meta":{"inline_featured_image":false},"categoria_cretail":[701],"tag_cretail":[980,961],"numeri_cretail":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.11 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tre domande per l\u2019eCommerce - Cavalieri Retail<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/cavalieriretail.com\/en\/cretail\/tre-domande-per-lecommerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tre domande per l\u2019eCommerce - Cavalieri Retail\" \/>\n<meta property=\"og:description\" content=\"Secondo Gartner, da qui al 2020, vedremo l\u2019impatto reale che la tecnologia dell\u2019Intelligenza Artificiale (IA) avr\u00e0 sul mercato del commercio digitale. 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