{"id":12792,"date":"2023-06-13T12:54:28","date_gmt":"2023-06-13T12:54:28","guid":{"rendered":"https:\/\/cavalieriretail.com\/customer-experience-customer-journey\/"},"modified":"2024-02-22T16:55:26","modified_gmt":"2024-02-22T16:55:26","slug":"customer-experience-customer-journey","status":"publish","type":"page","link":"https:\/\/cavalieriretail.com\/en\/customer-experience-customer-journey\/","title":{"rendered":"Customer Experience &amp; Customer Journey"},"content":{"rendered":"<section class=\"l-section wpb_row us_custom_19b98ea5 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_b40dd8f4 us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;ON THE JOURNEY<br \/>\nTO PURCHASE&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"w-separator us_custom_4b60a7a1 has_text_color hide_on_tablets hide_on_mobiles size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><div class=\"w-separator us_custom_31d07a02 has_text_color hide_on_default hide_on_laptops size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-8 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_410d1bd1 us_animate_this\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;We build <strong>physical<\/strong> <strong>and digital shopping experiences<\/strong> in an <strong>emotional<\/strong> way, customizing them to the needs of the customers.&#8221; font_container=&#8221;tag:h2|text_align:center&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%2C%22font-family%22%3A%22body%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-tabs style_default switch_click accordion has_scrolling\"><div class=\"w-tabs-sections titles-align_none icon_plus cpos_right\"><div class=\"w-tabs-section active\" id=\"s012\"><button class=\"w-tabs-section-header active\" aria-controls=\"content-s012\" aria-expanded=\"true\"><h3 class=\"w-tabs-section-title\">STORE OBSERVATION: TO DECODE REALITY, IT IS ESSENTIAL TO GET CLOSER.<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-s012\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_4b3954f5\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;EVALUATE THE POTENTIAL OF YOUR STORE.&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We analyze the flow of customers moving through the <strong>store<\/strong> environments, identifying behaviors and interaction modes that can improve the <strong>store&#8217;s<\/strong> <strong>performance<\/strong>. Indeed, <strong>customer experience<\/strong> is the process that is identified with what happens when a customer interacts with the store.<br \/>\nWith regular in-store checks and the use of dedicated <strong>supervision systems<\/strong>, we are able to translate the DNA of <strong>values<\/strong> that make up the brand into a successful <strong>shopping experience<\/strong>. We deduce sales strategies tailored to the brand by classifying and structuring information such as the team members&#8217; attitude, the public&#8217;s buying style, peak customer traffic times, the age, and <strong>interests<\/strong> of the buyers. The <strong>shopping experience<\/strong> is a <strong>strategic moment<\/strong> for the company, so much so that today <strong>Customer Experience<\/strong> has become crucial within <strong>Marketing and Digital Marketing strategies.<\/strong><\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0016_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0016_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0016_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0016_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_5cf744d1\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f0bfac\" data-id=\"69ef873f0bfac\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"lb12\"><button class=\"w-tabs-section-header\" aria-controls=\"content-lb12\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">PEOPLE ANALYSIS: IF YOU KNOW THEM, YOU CAPTURE THEIR VALUE.<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-lb12\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_8b7ed02d\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f0c336\" data-id=\"69ef873f0c336\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_38a0661d\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;MAKE PEOPLE BRAND AMBASSADORS&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We conduct leadership and skills checks, evaluating the staff&#8217;s motivation <strong>level and managerial<\/strong> abilities, in order to identify areas for medium to long-term improvement and strengthen key strategic assets within the <strong>Customer Journey<\/strong>. Managing staff satisfaction surveys <strong><a href=\"https:\/\/www.cavalieriretail.com\/people-engagement-sviluppare-il-legame-e-linterazione-tra-dipendenti-e-azienda\/\">stimulates the potential and sense of responsibility<\/a> of people<\/strong>, bringing <strong>concrete benefits<\/strong> to the achievement of <strong>company objectives<\/strong>. We align the profile of human resources with the model defined by the company, reducing turnover and making employees the first true Brand <strong>Ambassadors of the brand<\/strong> within the <strong>store<\/strong>. In this perspective, <strong>Customer Experience<\/strong> should be considered as a true business discipline in which strategies, processes and organization are currently <strong>centered on the customer<\/strong> and, above all, on the <strong>experience<\/strong> they have.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0014_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0014_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0014_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0014_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"w841\"><button class=\"w-tabs-section-header\" aria-controls=\"content-w841\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">CUSTOMER RESEARCH: TRANSLATING TO ENHANCE UNDERSTANDING<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-w841\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_7b78aaaa\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;ANTICIPATE YOUR CUSTOMERS&apos; NEEDS TO STAY WITHIN THEIR DESIRES.&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We make the <strong>shopping experience<\/strong> memorable within the <strong>Customer Journey<\/strong> process by conducting analyses on the consumer&#8217;s perception, their behavior, and their purchasing habits in a specific store or sector.<br \/>\nThe <strong>shopping experience<\/strong> analyzed from the <strong>customer&#8217;s perspective<\/strong>, allows for the evaluation of the service based on parameters predefined with the company, such as the store layout, the <a href=\"https:\/\/www.cavalieriretail.com\/la-nuova-frontiera-del-sensory-branding\/\">emotional mood of the environment<\/a>, and the <strong>interaction between the customer and individual product.<\/strong> We conduct accurate quantitative and <strong>qualitative measurements related<\/strong> <strong>to current<\/strong> or potential public and customer segments of a brand or a specific product, in order to identify the unmet needs of customers and <strong>the opportunities for business growth<\/strong>.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0013_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0013_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0013_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0013_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_7a7bf49e\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f0f810\" data-id=\"69ef873f0f810\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"a2df\"><button class=\"w-tabs-section-header\" aria-controls=\"content-a2df\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">DESIGN PROCESS: FOLLOWING THE MAINSTREAM FLOW TOWARDS RETAIL SUCCESS<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-a2df\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_11a2e0d9\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f0fac6\" data-id=\"69ef873f0fac6\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_b12df163\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;DESIGN THE BRAND EXPERIENCE AS THE CUSTOMER DESIRES IT&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We design the <strong>Customer Experience<\/strong> in an omnichannel perspective, shaping the journey a customer will undergo when engaging with the company, <strong>as they interact with the brand<\/strong>, use its products and <strong>navigate through the environments<\/strong> of its retail outlets.<br \/>\nBy analyzing all stages and assessing key variables of the <strong>Customer Journey<\/strong>, our specialists are capable of highlighting and addressing the critical issues present in the <strong>purchasing process<\/strong>, in all its forms, shifting towards more effective dynamics of <strong>Brand Awareness<\/strong> and <strong>Loyalty<\/strong>. For each company, we construct a customized architecture that prioritizes <strong>the brand identity<\/strong>. Relying on <strong>benchmark<\/strong> data and <strong>competitor analysis,<\/strong> we set up dedicated touchpoints and personalized behavioral practices to maximize the <strong>Customer Experience.<\/strong><\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0012_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0012_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0012_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0012_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"xc5b\"><button class=\"w-tabs-section-header\" aria-controls=\"content-xc5b\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">MULTISENSORY LANGUAGE: WRAP TO ENGAGE<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-xc5b\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_4b3954f5\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;DIVERSIFY CUSTOMER EMOTIONS FOR A UNIQUE, GRAND JOURNEY WITHIN THE BRAND.&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We design <strong>multisensory experiences<\/strong> to guide the customer inside the <strong>store<\/strong>, stimulating actions, evoking thoughts and <strong>emotions<\/strong> aligned with the <strong>personality<\/strong> and <strong>value of the brand<\/strong>. We transform the <strong>store<\/strong> into a skillful union of <strong>sounds<\/strong>, <strong>lights,<\/strong> and organized <strong>sensations<\/strong>, giving the brand the opportunity to express itself through different channels, using the environment as a stage to generate lasting significance. To enhance the <strong>Customer Experience<\/strong>, it&#8217;s essential to frequently innovate to i<strong>ncrease the sense of novelty<\/strong>, astonish customers with <strong>memorable setups<\/strong>, refresh the displays, and <strong>communicate a story.<\/strong> By analyzing <a href=\"https:\/\/www.cavalieriretail.com\/il-linguaggio-visivo-nel-retail\/\"><strong>the store spaces<\/strong><\/a> <strong>its flows<\/strong> <strong>audience data<\/strong>, and product categories, we can <strong>stimulate customer curiosity<\/strong>, <strong>increase on-site dwell time,<\/strong> <strong>promote purchasing reactions<\/strong>, and strengthen <strong>brand awareness<\/strong> towards the products and the individual brand, all through targeted cognitive paths of gamification and environmental design. The experience in interacting with brands within the <strong>Customer Experience<\/strong> can be defined as a sequence of interactions that occur between a person and a brand across a series of touchpoints along the journey.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0011_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0011_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0011_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0011_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_9e5e334a\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f12c30\" data-id=\"69ef873f12c30\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"d5a5\"><button class=\"w-tabs-section-header\" aria-controls=\"content-d5a5\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">PHYGITAL ENGAGEMENT: HIGH-TECH INTERACTION, TODAY AND TOMORROW<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-d5a5\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_b8e93f77\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f12e5c\" data-id=\"69ef873f12e5c\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f95c2b0a\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;LEVERAGE DIGITAL TO ENHANCE THE IN-STORE EXPERIENCE&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>We design both <strong>physical<\/strong> and <strong>digital<\/strong> <strong>shopping experiences<\/strong> that engage consumers and make them feel like the main character. We set up <a href=\"https:\/\/www.cavalieriretail.com\/il-set-design-rende-social-lexperience\/\"><strong>sophisticated digital spaces<\/strong><\/a> built around the user&#8217;s immediate needs and requirements, ensuring quick strategic responses both inside and outside the store, making digital and physical environments the best allies ever.<br \/>\nWe build <strong>customized omnichannel strategies<\/strong>, capable of weaving traditional purchasing dynamics and <strong>constantly evolving digital habits<\/strong> into a solid flow, <strong>with the sole aim of ensuring sales performance, meeting customer<\/strong> desires and addressing people&#8217;s needs Our consultants are capable of assessing t<strong>he technological impact of new technologies<\/strong> on <strong>in-store<\/strong> sales, proposing specific solutions to bridge the gap between physical and digital sales environments. They aim to create new hybrid <strong>Customer Journeys<\/strong> and dedicated interactive and engaging touchpoints.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0015_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0015_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0015_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0015_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"w-tabs-section\" id=\"qc7a\"><button class=\"w-tabs-section-header\" aria-controls=\"content-qc7a\" aria-expanded=\"false\"><h3 class=\"w-tabs-section-title\">KPI DASHBOARD: THE RETAIL EQUATION<\/h3><div class=\"w-tabs-section-control\"><\/div><\/button><div  class=\"w-tabs-section-content us_custom_821ea863\" id=\"content-qc7a\"><div class=\"w-tabs-section-content-h i-cf\"><div class=\"g-cols wpb_row via_flex valign_middle type_default reversed stacking_default\"><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_4b3954f5\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;APPLY THE SCIENTIFIC METHOD OF RETAIL TO YOUR STORE&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22laptops%22%3A%7B%22text-align%22%3A%22left%22%7D%2C%22tablets%22%3A%7B%22text-align%22%3A%22center%22%7D%2C%22mobiles%22%3A%7B%22text-align%22%3A%22center%22%7D%7D&#8221;]<div class=\"wpb_text_column\"><div class=\"wpb_wrapper\"><p>You can&#8217;t manage what you can&#8217;t measure, and if you can&#8217;t measure, you can&#8217;t improve. We develop <strong>customized<\/strong> <a href=\"https:\/\/www.cavalieriretail.com\/misurare-la-customer-delight-e-migliorare-la-soddisfazione-del-cliente\/\"><strong>performance indicators<\/strong><\/a> to <strong>evaluate the store&#8217;s<\/strong> performance and the <strong>Customer Experience.<\/strong><br \/>\nUna lettura efficace degli <strong>indicatori chiave<\/strong> di prestazione come il <strong>traffico in store<\/strong>, il <strong>tasso di conversione<\/strong> o il <strong>valore dello scontrino medio<\/strong>, permettono di individuare il segmento di mercato entro il quale si ha <strong>opportunit\u00e0 di crescere<\/strong>. We analyze in-store <strong>productivity<\/strong>, monitor the <strong>return on investment<\/strong>, and examine <strong>operational management aspects<\/strong>, applying targeted <strong>marketing strategies<\/strong> that increase <strong>attractiveness<\/strong> and <strong>engagement<\/strong> towards the brand.<\/p>\n<\/div><\/div><div class=\"w-image align_none\"><div class=\"w-image-h\"><img width=\"300\" height=\"300\" src=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0010_customer-experience-300x300.png\" class=\"attachment-medium size-medium\" alt=\"\" decoding=\"async\" loading=\"lazy\" srcset=\"https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0010_customer-experience-300x300.png 300w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0010_customer-experience-150x150.png 150w, https:\/\/cavalieriretail.com\/wp-content\/uploads\/2023\/06\/immagini-iconografiche_0010_customer-experience.png 600w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-6 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_22350f83\"><div class=\"wpb_wrapper\"><div class=\"ult-spacer spacer-69ef873f15c47\" data-id=\"69ef873f15c47\" data-height=\"1024\" data-height-mobile=\"512\" data-height-tab=\"1024\" data-height-tab-portrait=\"1024\" data-height-mobile-landscape=\"512\" style=\"clear:both;display:block;\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fdcab3db height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f550d514\"><div class=\"wpb_wrapper\"><style data-type=\"us_custom-css\">.owl-dot span{color:var(--color-content-text);background-color:var(--color-content-text)}<\/style><section class=\"l-section wpb_row us_custom_1ff58e92 height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"g-cols wpb_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_60e9caca us_animate_this\"><div class=\"wpb_wrapper\"><div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div>[vc_custom_heading text=&#8221;ABOUT<br \/>\nUS&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22margin-top%22%3A%220%22%2C%22margin-bottom%22%3A%220%22%2C%22padding-top%22%3A%220%22%2C%22padding-bottom%22%3A%220%22%7D%7D&#8221;]<div class=\"w-separator us_custom_31d07a02 has_text_color size_custom with_line width_default thick_3 style_solid color_text align_center\" style=\"height:\"><div class=\"w-separator-h\"><\/div><\/div><\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><div class=\"g-cols wpb_row us_custom_cc30155e via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner us_custom_7e20fa79 us_animate_this type_sticky\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;AT THE HEART OF OUR WORLD&#8221; font_container=&#8221;tag:h3|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22color%22%3A%22_header_middle_bg%22%2C%22text-align%22%3A%22center%22%2C%22line-height%22%3A%223.2%22%2C%22background-color%22%3A%22_header_transparent_text_hover%22%7D%7D&#8221;]<\/div><\/div><\/div><div class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><div class=\"w-grid type_carousel layout_983\" id=\"us_grid_1\"><style>.layout_983 .w-grid-item-h{}.layout_983 .usg_post_title_1{font-weight:700!important;margin-top:32px!important}.layout_983 .usg_vwrapper_1{margin-bottom:32px!important;padding-left:8%!important;padding-right:8%!important}<\/style><div class=\"w-grid-list owl-carousel valign_stretch dotstyle_circle navstyle_circle navpos_outside owl-responsive-2000 with_dots\" style=\"--transition-duration:350ms;\">\t<article class=\"w-grid-item post-12882 diconodinoi type-diconodinoi status-publish hentry\" data-id=\"12882\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_center valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p><em>&#8220;Cavalieri Retail, a group of professionals specialized in the development of behavioral skills, characterized by professionalism, organization, and passion for doing things well. Their training paths guide people towards change, starting from a work of individual awareness while experimenting with concrete tools for different ways of doing things in achieving goals.&#8221;<\/em><\/p>\n<\/div><p class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">MARGHERITA GAROFALO: Training Design &amp; Communication at Allianz<\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-12881 diconodinoi type-diconodinoi status-publish hentry\" data-id=\"12881\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_center valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p><em>&#8220;Wherever I have needed strategic support aimed at retail excellence and placing the consumer at the center of the strategy, I found the right partner in Davide Cavalieri. Capable of interpreting and foreseeing the changing dynamics of the market before others, as well as supporting a brand in its evolutionary journey.&#8221;<\/em><\/p>\n<\/div><p class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">SIMONE SANTIN: Chief Commercial Officer at Fileni, L\u2019OREAL, adidas<\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-12876 diconodinoi type-diconodinoi status-publish hentry\" data-id=\"12876\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_center valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p><em>&#8220;I met Davide Cavalieri years ago at an event where he was participating as a guest. I immediately appreciated his communication skills and strong empathy. From there, we began a training journey that has lasted for years and has led to significant growth in skills, but above all, it has radically and positively transformed the company&#8217;s climate and the world of internal relationships.&#8221;<\/em><\/p>\n<\/div><p class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">RAFFAELLA SCARSI: CEO at Gulliver<\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item post-12884 diconodinoi type-diconodinoi status-publish hentry\" data-id=\"12884\">\r\n\t\t<div class=\"w-grid-item-h\">\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_center valign_top\"><div class=\"w-post-elm post_content usg_post_content_1\"><p><em>&#8220;We collaborated with Cavalieri Retail to train our sales team and strategic company resources. We appreciated their commitment and professionalism, which allowed us to acquire the necessary skills to improve our business. We are thankful for their attention to our team&#8217;s needs and their ability to convey information clearly and effectively.&#8221;<\/em><\/p>\n<\/div><p class=\"w-post-elm post_title usg_post_title_1 align_center entry-title color_link_inherit\">MAURIZIO BELLEGGIA: Marketing Director at Brosway<\/p><\/div>\t\t<\/div>\r\n\t\t\t<\/article>\r\n<\/div>\t<div class=\"g-preloader type_1\">\r\n\t\t<div><\/div>\r\n\t<\/div>\r\n\t\t<div class=\"w-grid-json hidden\" onclick='return 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class=\"vc_col-sm-4 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n<\/div><\/div><\/div><\/div><\/div><\/section><section class=\"l-section wpb_row us_custom_fdcab3db height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_middle type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container has_bg_color\"><div class=\"vc_column-inner us_custom_f550d514\"><div class=\"wpb_wrapper\"><section class=\"l-section wpb_row us_custom_1b1684cf height_small width_full\"><div class=\"l-section-h i-cf\"><div class=\"g-cols vc_row via_flex valign_top type_default stacking_default\"><div class=\"vc_col-sm-12 wpb_column vc_column_container\"><div class=\"vc_column-inner\"><div class=\"wpb_wrapper\">[vc_custom_heading text=&#8221;CASE STUDIES&#8221; font_container=&#8221;tag:h2|text_align:justify&#8221; use_theme_fonts=&#8221;yes&#8221; css=&#8221;%7B%22default%22%3A%7B%22text-align%22%3A%22center%22%2C%22animation-name%22%3A%22afb%22%7D%7D&#8221;]<div class=\"w-grid type_grid layout_967 cols_3 with_css_animation ratio_1x1\" id=\"us_grid_2\" style=\"--columns:3;--gap:0rem;--item-ratio:1;\" data-filterable=\"true\"><style>@media (max-width:1024px){#us_grid_2{--columns:1!important}}@media (max-width:600px){#us_grid_2{--columns:1!important}}.layout_967 .w-grid-item-h{}.layout_967 .usg_post_title_1{color:var(--color-header-middle-bg)!important;text-align:left!important;text-transform:uppercase!important;text-shadow:0 1px 6px rgba(0,0,0,0.70)!important}.layout_967 .usg_vwrapper_1{padding-left:4%!important;padding-top:2%!important}.layout_967 .usg_btn_1{color:white!important;text-align:right!important;position:absolute!important;bottom:10px!important;right:10px!important;z-index:100!important}<\/style><div class=\"w-grid-list\">\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13739 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills-emotional-video case_history_categoria-behavioral-intelligence case_history_categoria-coaching case_history_categoria-communication-system case_history_categoria-competenze-check case_history_categoria-customer-experience-analysis case_history_categoria-educational-events case_history_categoria-engagement-approach-and-processes case_history_categoria-gamification-learning case_history_categoria-live-training\" data-id=\"13739\" style=\"animation-delay:0s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-492387248-1024x683.jpg) center center\/cover no-repeat;\">\r\n\t\t\t\t\t\t\t<a href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\" class=\"w-grid-item-anchor\" aria-label=\"IVECO: IL MARKETING \u00c8 SCIENZA\"><\/a>\r\n\t\t\t\t\t\t<div class=\"w-vwrapper usg_vwrapper_1 align_none valign_top\"><h3 class=\"w-post-elm post_title usg_post_title_1 has_text_color entry-title color_link_inherit\">IVECO: IL MARKETING \u00c8 SCIENZA<\/h3><\/div><a class=\"w-btn us-btn-style_15 usg_btn_1 has_text_color icon_atleft text_none\" aria-label=\"Button\" href=\"https:\/\/cavalieriretail.com\/en\/case_studies\/iveco-2\/\"><i class=\"fas fa-arrow-right\"><\/i><\/a>\t\t<\/div>\r\n\t\t\t<\/article>\r\n\t<article class=\"w-grid-item us_animate_afc size_1x1 post-13738 case_studies type-case_studies status-publish has-post-thumbnail hentry case_history_categoria-assistance-pills case_history_categoria-custom-platform case_history_categoria-emotional-video case_history_categoria-gamification-learning case_history_categoria-kpi-dashboard case_history_categoria-live-training\" data-id=\"13738\" style=\"animation-delay:0.1s\">\r\n\t\t<div class=\"w-grid-item-h\" style=\"background:url(https:\/\/cavalieriretail.com\/wp-content\/uploads\/2024\/12\/iStock-925115248-1024x640.jpg) 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