Design of the brand's selling ceremony focused on storytelling and non-verbal communication.
CLIENT: ATELIER VM
SERVICES: Store Manager Role
PERFORMANCE
participants
ANALYSIS AND PLANNING
analysis report
assistance pills
assistance pills – emotional video
behavior assessment
behavioral intelligence
coaching
communication system
competence check
competence check – leadership check
competence model
concept store and layout
custom platform
customer experience analysis
customer relationship management
customer research
display model
driving forces
economics
economics – sales processes
educational events
emotional video
engagement approach and processes
focus group
gamification learning
geomarketing
in-store customer behavior
key people survey
kpi dashboard
leadership check
leadership check – competence check
live shopping
live training
mystery shopping
networking & partnership
process & standard operations
retail book
retail map
retail tour
sales ceremony
sales engineering
sales performances
sales strategy
selling integration
service and customer experience model
store check
store observation
store operation
storytelling tools
talent executive
team building
tutorial-emotional video
visual merchandising
windows model
Creation of a customized selling ceremony on Atelier VM and addressed to the Italian and international network team. Through the training process, we involved the Store Managers in identifying the personal behaviors that the brand transmits in the sales experience and, therefore, with respect to the practices and contents of the individual phases of the customer experience.
We have designed a training model customized to the needs of Atelier VM. Following the presentation of the current scenario, we investigated the customer’s unprecedented trends and behaviors with particular attention to intergenerational needs and the evolution of the role of the sales team in the new digital era. To put sensory skills into practice and make the customer experience a unique sensation, we trained the Team to enhance the brand through effective gestures and storytelling made up of listening and telling engaging stories.
To obtain these results, we structured a path that involved Store Managers and sales staff at separate times. Following the first questionnaires, we analyzed the data and involved the Store Managers in the first phase of training which took place in person. Participants were involved in team building activities and moments in order to strengthen the sense of belonging between the sales network and the company. The training in digital pills instead involved sales employees throughout the national and international territory, with particular focus on new era trends and scenarios.
The entire training process was interspersed with constant updates on ad hoc messaging systems and digital tools provided in Italian and English.