Design of Bialetti's Sales Academy
CLIENT: BIALETTI
SERVICES: Competencies Development
PERFORMANCE
participants
training hours
ANALYSIS AND PLANNING
analysis report
assistance pills
assistance pills – emotional video
behavior assessment
behavioral intelligence
coaching
communication system
competence check
competence check – leadership check
competence model
concept store and layout
custom platform
customer experience analysis
customer relationship management
customer research
display model
driving forces
economics
economics – sales processes
educational events
emotional video
engagement approach and processes
focus group
gamification learning
geomarketing
in-store customer behavior
key people survey
kpi dashboard
leadership check
leadership check – competence check
live shopping
live training
mystery shopping
networking & partnership
process & standard operations
retail book
retail map
retail tour
sales ceremony
sales engineering
sales performances
sales strategy
selling integration
service and customer experience model
store check
store observation
store operation
storytelling tools
talent executive
team building
tutorial-emotional video
visual merchandising
windows model
Update and develop the skills of the Bialetti Sales Account Team
The Bialetti company presents an identity characterized by a multi-channel and multi-sector reality. For this reason, our intervention required the design of customized training based on the customer’s specific experiences and needs.
Following the exchange of information with the company’s key people, we responded to these needs by promoting a full spectrum self-assessment activity by all the company roles involved, including the National Account figures. From the results that emerged, the role and function of an ideal sales account were defined based on behaviors, practices and procedures.
Once this model was designed, we proceeded with the in-person training activity, addressing various training topics.
Particular attention was paid to time management processes in work activities, also carefully evaluating soft skills assessments.
Furthermore, during the classroom training, ad hoc team building activities were carried out in order to measure and increase the quality of the working climate. Through experiential training, our goal was to allow the team to work collaboratively, strengthen team spirit and the sense of belonging to the Bialetti company. These initiatives allowed the team involved to promote mutual trust, encourage communication between roles and raise awareness of common and corporate objectives. From this perspective, to encourage communication and internal sharing of their results and thoughts, the participants presented the outputs of the activities carried out to the audience of colleagues present in the classroom.