BROS MANIFATTURE

We supported the Bros Manifatture company to redefine and update the hard and soft skills of the Brosway brand agent network. With a view to achieving the set objectives, we carried out qualitative and quantitative surveys with the support of company key people, analyzing the useful materials provided by the office and defining a customized action plan for the customer.

Based on what emerged from the analysis phase, we worked to strengthen the company’s personal branding, training the Brosway sales network on the ability to manage objections from customers or prospects. With this in mind, we have paid particular attention to reading the customer’s insights and behavioral styles. To achieve this result, the training topics covered issues related to negotiation leadership, delving into useful strategies during the negotiation phase.

Furthermore, from a cross selling perspective, each participant was trained by our team to sell and offer additional services related to the individual product. In this regard, in addition to increasing profit, the main aim was to promote customer satisfaction, increase its lifetime value and integrate the entirety of the company’s processes and brands in a more profound way.

To obtain these results, the training was managed by alternating face-to-face meetings and pills available online. During the classroom training, we organized team building activities that stimulated the participants’ curiosity and autonomy of action. Furthermore, the training journey of the Brosway sales network was interspersed with company update sessions and events with key clients in the sector.