Integration and integration of the roles of Area Manager, HR Regional and Commercial Trainer of Happy Casa
CLIENT: HAPPY CASA
SERVICES: Redefinition of skills.
PERFORMANCE
participants
aligned resources
points of sale involved
ANALYSIS AND PLANNING
analysis report
assistance pills
assistance pills – emotional video
behavior assessment
behavioral intelligence
coaching
communication system
competence check
competence check – leadership check
competence model
concept store and layout
custom platform
customer experience analysis
customer relationship management
customer research
display model
driving forces
economics
economics – sales processes
educational events
emotional video
engagement approach and processes
focus group
gamification learning
geomarketing
in-store customer behavior
key people survey
kpi dashboard
leadership check
leadership check – competence check
live shopping
live training
mystery shopping
networking & partnership
process & standard operations
retail book
retail map
retail tour
sales ceremony
sales engineering
sales performances
sales strategy
selling integration
service and customer experience model
store check
store observation
store operation
storytelling tools
talent executive
team building
tutorial-emotional video
visual merchandising
windows model
In a rapidly changing market context, we supported the Happy Casa company in redesigning roles and their integrations, redefining hard and soft skills, activities, interactions and relationships in order to develop team motivation.
We have redesigned the Happy Casa customer experience by translating the company strategy through rapid, incisive and effective action plans in generating performance. In synergy with the Management, we ensured the achievement of the target through correct training and management of the team.
In order to analyze the level of training and tools available, we interviewed the key people in the roles of interest. Through the surveys, the critical issues of the internal communication flows between the various functions were analysed, investigating the integrations between the roles and comparing them with their evolution over time.
Through face-to-face meetings, we proceeded with the organization of two moments of sharing aimed at analyzing the current situation, identifying best practices and redesigning company practices, highlighting the positive and most hindering behaviors.
Based on the information acquired during the assessments, we set up a sharing table with the entire company and the reference roles. By redesigning the perimeter of the different roles, we proceeded with the identification of training based on a customized managerial and internal communication model.
In order to motivate and engage resources, team building sessions and outdoor activities were organised, during which participants were involved in issues of teamwork, leadership, effective communication and management of critical issues from a constructive perspective. Particular attention was paid to time management and respect for deadlines during group work. The training session, however, focused on topics such as making operations more efficient and store performance.